Analýza marketingové komunikace města

Abstract

The theme and the aim of this thesis was to analyze marketing communication of Čadca, to identify the deficiencies, and the drafting of proposals and recommendations. The research was performed using the evaluation form and survey. Through the evaluation form were compared selected cities in the extent of marketing communications and marketing communications on the Internet. Survey was used to gain primary data from the citizens of the town. The research results have been processed proposals and recommendations that would improve marketing communications Čadca on the Internet and beyond it.