Stanovení hodnoty podniku Philip Morris ČR, a.s. pomocí vybraných oceňovacích metod

Abstract

CHUDĚJ, J; The fundamental and technical evaluation of the Philip Morris Inc., and its correlation with the share market price [Thesis]. Faculty of Economics, VŠB, Technical university of Ostrava. The leader of the Thesis: Ing. Josef Kašík, Ph.D. Ostrava, 2010. 53 p.

Since a great deal of savings are coming these days into the funds, which are investing into a special financial assets, like shares, commodities, derivates and others, a great responsibility lies in the hands of those, who are responsible for proper investing of these assets. The goal of the thesis is to evaluate the Philip Morris Inc., to a certain day, and to make a qualified opinion, whether to invest the money into the shares of the company or not. The evaluation goes through both fundamental analysis, such as Discounted cash flow method, Capitalized net profits method, P/E ratio, and technical analysis, such as Moving averages, Bollinger bands, Support and Resistance and MACD (Moving Average Convergence/Divergence).