Analýza marketingové komunikace módní značky

Abstract

This bachelor thesis is focused on the analysis of the marketing communication of the fashion brand ODIVI. The thesis begins with a theoretical overview of current trends in marketing communication and promotion in the fashion industry. Subsequently, the brand is introduced, and specific marketing strategies and tools used by the brand are analyzed. Based on the analysis of the results of marketing research, suggestions and recommendations are formulated, which have the potential to improve the current marketing communication of the brand.