Analýza marketingového prostředí na trhu vína

Abstract

The bachelor thesis is focused on analysis of marketing inviroment on wine market. First of all, the structure of marketing interinviroment and macroinviroment on wine market is described, followed by detailed characteristic of the wine market. Furthermore, a methodology of data capture acquired by personal questionaire is included in the bachelor thesis. In the resume, the data analysis, from which ensue offers and proceeding, are accomplished. The aim of the research is to find preferences and customers‘ behaviour concerning shopping in the point of view of winemakers, how much are winemakers interested in support and technology in this particular area and what is their approach to ecologic wine sector and viticulture.