Analýza a řízení obchodu s vybavením pro stolní tenis

Abstract

The aim of this thesis was to get aquinted the area of strategic management and use selected analytical instruments to analyze the current situation specifically chosen Ping-Pong Shop Krmaschek with table tennis equipment. The thesis is divided into five main chapters, where the second chapter, entitled Strategic Management Theory introduces the main essence of strategy. The introductory part of this chapter explains the concept and origin of the name the word strategy. The second part is specifically dedicated to strategic business management, followed by amplifying individual business strategies.

The third chapter in relation to the previous section deals with analytical instruments used by strategic management. According to the main division between external and internal analysis of the company are in the main chapter analyzes the specific substance, appropriate analytical methods listed and finally here presents selected analytical methods that are suitable for subsequent use in concrete practical part of the thesis.

Related the fourth chapter, entitled Analysis of the current status trade provides a particular view of the selected enterprise dealing with equipment for table tennis, including its description and basic data. The main part of the chapter is devoted to a detailed analysis of the real status of the sport shop by selected analytical instruments described in the third chapter, which are SLEPTE analysis, Porter Five Forces, BCG method, financial analysis, and finally integrating SWOT analysis.

The results of strategic analysis is published the last fifth chapter, which provides important ideas and recommendations for the store owner Ping-Pong Shop Krmaschek, which are listed in the next objective, based on information obtained and the results of the analyzes, a set of concrete proposals and recommendations that can be applied to the owner and help to consolidate market positions, respectively, to strengthen market share and increase sales. Insights gained, the proposed solutions and recommendations are divided into three distinct strategies of expansion, stability and limitations. The owner has the choice of variants that could help in meeting their specific and personal objectives.