Segmentace zákazníků na trhu se specifickým druhem potravin
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Date issued
Authors
Konečná, Lenka
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901757
Abstract
The bachelor work deals with the customers segmentation on the biofood and bioproducts market. Segments are divided on biofood customers identification gauges. Recommendations and proposals especially for firms producing bioproducts and biofood are determined on the basis of this segments.
Description
Import 01/09/2009
Subject(s)
biofood, bioproducts, segmentation, market, consumer