Tvorba marketingové kampaně zdravotnického výrobku na českém trhu

Abstract

The aim of the thesis is to create marketing campaigns, medical product on the Czech market. Specifically, it will be a gynecological examination chair Gracie BORCAD made ​​by CZ, sro, based in Fryčovice. The work is divided into two parts: a theoretical and practical part. The theoretical section contains information relating to the promotion, marketing communication, communication mix, describes new trends in communication process itself or creating marketing campaigns. In addition, this chapter includes information about the company, their products advertised on the product. The second part, practical part is dedicated to promoting contemporary gynecological chair Gracie. After describing the different steps of the communication campaigns that are developed in detail. Conclusion This chapter provides suggestions and recommendations concerning the communication and promotion of gynecological chair.