Analýza pořádání firemní akce

Abstract

My bachelor thesis deals with public relations and company event organization. The whole work is divided into four chapters describing management, marketing, public relations, the influence of events to company's image and the exact process of planning and organizing a company's golf tournament. Each chapter is characterized in more detail. The first theoretical part is focused on management and on the main principles of planning. In the part regarding marketing, I explore methods of public relations and I try to discover if they could have some influence on the company's image. In the second part, I describe the main principles of how to hold the company event.