Analýza konkurence fotbalových agentur

Abstract

The aim of this thesis was to conduct a competitive analysis of selected football agencies. The result is a complete image of the activities of specific agencies. The work is focused on professional football, in particular the activities of Players‘ Agents, and football agencies that represent players. The concept of management and marketing are explained by specialized literature in the theoretical part. Then there are described the methods and techniques that were used during the actual research. In the practical part of this work, as the first, was characterized the market of football agencies. Next, in the chapter analysis of the data, were described three view on a particular issue, comparison of four selected agencies, use of SWOT analysis and Porter's Five Forces analysis. The specific proposals and recommendations that should improve the competitiveness of selected agencies are given in the final part of this thesis.