Návrh marketingového mixu ve vybrané společnosti

Abstract

The aim of thesis „ Marketing mix of selected company“ is to analyse marketing mix of selected company and to give a recommendation for increasing its sales and improving its market position. Thesis is divided into theoretical and practical parts. Theoretical part deals with individual concepts of marketing mix – it provides information about concept „4P“. Practical part uses theoretical knowledge and is focused on evaluation of marketing mix of selected company. There are proposed recommendations for the creation of marketing mix, in the conclusion of this thesis.