Analýza online marketingu ve vybrané společnosti

Abstract

This thesis analyses the online marketing in selected company. The theoretical part is devoted to the theoretical knowledge gained from literature that relate to issues of online marketing. Furthermore, this work also elaborated description of selected instruments, which will be processed further analysis. The practical application is performed theoretical knowledge to a particular company. On the basis of the analysis of selected online marketing tools, will be processed proposals and recommendations which companies may in the future help further streamline their market.