Analýza spokojenosti zákazníků s maloobchodní prodejnou

Abstract

This bachelor diploma project is customer satisfaction measurement with retail Outlet. The first part contains the characteristic of Jednota, consumer cooperative and description of marketing enviroment. Next section describe the theory of analyse of customer satisfaction and the problematic of trade and trading. In the next part, the bachelor project is engaged in methodics, in which the personal questionaires is used to gather the data. The result was the statement of real status and proposal of recomending to raise the customer satisfaction of Jednota, consumer cooperative.