Analýza chování spotřebitelů vlakové dopravy

Abstract

The aim of this thesis is consumer behavior analysis of railway transport customers, determine, how customers of RegioJet choose their conveyer, decision factors in the choice conveyer and failures and quality of service. Theoretical part of this thesis includes decision process and his parts, types and models of consumer behavior. Practical part includes questionnaire and marketing research. The research subject was customer satisfaction with the services RegioJet, method for determining a transport, ticketing and selection criteria carrier. The conclusion was drawn models of customer behavior RegioJet by gender and purpose of travel. It was recommended several changes and measures for RegioJet.