Obsahová analýza webu online marketingového bidovacího nástroje

Abstract

This diploma thesis’ goal is to do a content analysis of online marketing bidding tool web. The analysis of the content on the blog and social networks Facebook and Youtube is also a part of the content analysis. The keyword and landing pages analysis as well as the content audit of the web and blog were processed. All the data used in this diploma thesis come from the online tools Google Adwords, Sklik, Facebook Insights, Seo Service and electronic observation. The analysis helped to identify keywords, which should be included into the web content and elements, that should be improved during the content audit process. The analysis also showed that there is a need to increase the frequency of social media posts. According to the analysis results the diploma thesis gives certain recommendation to improve the content.