Návrh marketingové komunikace hudebního festivalu

Abstract

The aim of this thesis is the marketing communication design of the music festival, which takes place in Rýmařov. The marketing communications design is based on an analysis of communication activities of the festival, visit of the festival, the festival budget and analysis of results based on visitors responses. The marketing communications design consides the target groups, places, media, content, time, staff and budget. The aim of the marketing communications design is to address effectively existing and potential attendees and promote the image of the festival.