Návrh na zvýšení návštěvnosti zoologické zahrady
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Authors
Onderková, Renáta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the study is to implement a detailed analysis of the marketing mix concerning the services provided by Ostrava ZOO and to propose the steps leading to an increase in visitor attendance. The analysis includes marketing research aimed at The thesis contains attitudes of visitors graphs, illustrations and tables accompanying the text. The data was processed in Microsoft Excel and SPSS 18.
Description
Import 11/07/2012
Subject(s)
ZOO, marketing mix, services, product, price, distribution, marketing communication, material atmosphere, processes, people