Mediální obraz krajů České republiky

Abstract

The media along with the information that provide significantly contribute to shaping the image of the regions and also factors determining their position on the mental maps. The objective of this thesis is a quantitative and qualitative analysis and interpretation of news reports about the regions of the Czech Republic published in national TV coverage the most watched television stations in the country – Česká televize, TV Nova and TV Prima. The theoretical part of this thesis is focused on the media and the regional division of the Czech Republic. Profiles of the regions provide comparisons between regions in terms of geographic location, demographic trends, situation on the labor market and economic level. The analytical part is focused on quantitative and qualitative analysis and interpretation of news reports about regions of the Czech Republic. According to the results of analysis from a quantitative point of view was recorded predominant proportion of the number of contributions that are associated with the capital city Prague. From results of qualitative analysis is evident that the thematic structure of news reports about the regions of the Czech Republic is relatively unilaterally oriented on reports tabloid character.