Marketingová strategie ženských fotbalových klubů

Abstract

The bachelor thesis called "Marketing Strategy of Women´s Football Clubs" is focused on comparison of marketing strategies of Kotouč Štramberk and TJ Valašské Meziříčí. Theoretical part is explaining terms as marketing, sport marketing, process of strategical planning and questionnaires. Practical part deals with problems of marketing strategies of woman's footbal clubs using the questionnaires and marketing mix. The conclusion is lack of sophistication in both club's marketing campaigns. From this conclusion the suggestions as to define rights and responsibilities to individuals, to define goals of organization,to improve all parts of marketing mix - especially of promotion - are taken.