Analýza konkurenceschopnosti malého podniku

Abstract

This thesis deals with analysis of competitiveness of small business. The work is divided into theoretical and practical part. The theoretical part defines the basic concepts related to entrepreneurship and competitiveness. This section also describes the different methods for assessing competitiveness, which include PESTLE analysis, Porter's five forces model, mystery shopping, benchmarking and SWOT analysis. The practical part includes a characteristic of the company Marek Kaspar to which those methods are applied in practice. At the end of the practical part they are formulated proposals and recommendations to improve the competitiveness of the company Marek Kaspar.