Měření spokojenosti návštěvníků hudebního festivalu

Abstract

The topic of this bachelor’s thesis is „Measuring of visitor’s satisfaction at music festival". The goal of fhis thesis was to find whether the visitors are satisfied with individual attributes at festival and reasons for not attending the festival. The First part of the thesis describes the theoretical starting points of measuring of customer's satisfaction and the characteristic of the Colours of Ostrava music festival. The second part of the thesis includes data collection methodology, results of surveys and recommendations for this festival.