CorporateMetrics Methodology Application for the Market Risk Quantification in the Coffeehouse Chain Company

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Vysoká škola báňská – Technická univerzita Ostrava

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With the rapid development of internationalization in recent years. The company is now facing with the different risks. The Starbucks Corporation is one of the most famous and widely known coffee company in the word. Its produces and services are also sold all over the world. Thus, in this thesis we will use the CorporateMetrics Methodology to analyze it. We use many models to predict the net revenue in 2020 under the foreign exchange risk and commodity risk. We find is current situation and predict the condition in 2020 and then compare the situations to get the results of how the Starbucks Corporation will performance in 2020.

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CorporateMetrics Methodology;Starbucks Corporation;net revenue, risk; Monte Carlo simulation, Geometric Brownian motion, Vasicek model; sensitivity analyze

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