Zpracování podnikatelského plánu pro založení nové společnosti

Abstract

The main subject of the thesis titled “Elaboration of a Business Plan for Establishing a New Business” is the creation of a business plan for establishing the tour operator Great Way, s.r.o., which specializes in authentic excursion tours and virtual reality services. The aim of the thesis is to analyze the market, assess the potential for success, and evaluate the economic efficiency and sustainability of the proposed business venture. The theoretical framework encompasses the fundamental concepts and components of a business plan, including its significance, purpose, and development process. Additionally, the thesis explores the company's external and internal environments, including various analytical tools such as SWOT analysis, PEST analysis, Porter's Five Forces analysis, and a well-defined marketing mix strategy. The final part of the theoretical section analyzes the classification of tour operators, the rights and obligations of tour operators, and the differences between tour operators and travel agencies. The practical part of the thesis presents the company and the complete business plan for the tour operator Great Way, s.r.o. It begins with an executive summary followed by an introduction of the founder of the tour operator Great Way, s.r.o. The subsequent sections delve into the business opportunity, the range of services offered by the tour operator, and the procurement of necessary suppliers. Furthermore, a thorough analysis of the competitive landscape and an assessment of both external and internal factors affecting the business are conducted. Drawing insights from these analyses, a well-defined marketing mix strategy, human resources plan, and organizational structure are formulated. A financial plan is also included. The thesis also includes a risk assessment and recommended measures. In the concluding section of the master thesis, an overall evaluation of the business plan is conducted, and a final decision on its viability is made. This assessment encompasses the feasibility and potential success of the proposed travel agency, taking into account the market analysis, financial projections, and risk management strategies. Overall, this master thesis provides an in-depth analysis of the establishment of Great Way, s.r.o. by developing a well-researched and comprehensive business plan. It contributes to the understanding of the intricacies involved in starting a tour operator, making informed business decisions, and ensuring long-term sustainability in the highly competitive travel industry.