Návrh marketingové komunikace vybrané firmy

Abstract

This thesis is focused on marketing communication for selected company. In theoretical part is basic introduction with marketing. It is described main issue of marketing communication here, main concepts like communication mix and its individual components.

In analytical part, there was questionnaire important component, which was sent out in electronic form between individual segments. Next is summary of results and concrete proposal for marketing communication. The proposals were partly put into practice. This part was really time-consuming.

The goal of the thesis is effective utilization of time which was spent writing the thesis and the time which was spent with the cooperation with this company on the design of marketing communication that are suppose to bring new customers or satisfy existing customers.