Hodnocení komunikačního mixu v daném podniku
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Authors
Otáhalíková, Lenka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The Bachelor work deals with the communication mix of joint stock company Zubr. The content is the analysis of current marketing communication the company, finding the deficiencies in communication and creating of suggestions for improvement. In the theoretical part is described the theory of marketing communication a its instruments. In the practical part is contained the current communication of company, its analysis and suggestions for improvement.
Description
Import 11/07/2012
Subject(s)
Communication mix, marketing communication, personal selling, sales promotion, public relations, direct marketing, advertising.