Analýza marketingového mixu drogerie
Loading...
Downloads
6
Date issued
Authors
Tran, Thi Thu Phuong
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The thesis deals with analysis of marketing mix for drugstore. The aim of thesis is to evaluate the current marketing mix of drugstore Schlecker, and base on the result of survey to suggest possible solutions. The thesis includes analysis of situation, 4 elements of marketing mix and SWOT analysis of drugstore.
Description
Import 04/07/2011
Subject(s)
marketing mix, product, price, place, propagace, drugstore