Marketingový výzkum ve společnosti DK-Akord

Abstract

The topic of this Thesis is a marketing research for a company DK-Akord, s.r.o. The company is situated in Ostrava-Zábřeh and offers a wide range of cultural activities to the schema_dspacedb. The goal of this research is to determine customer satisfaction in the restaurant Akord, which offers catering services. An important part of the thesis is chapter "Proposals and recommendations" which are proposed to resolve any possible weaknesses that arise from the research. Marketing research will be done using questionnaires as one of the possible interrogation techniques.