Analýza významu sportovních akcí v cestovním ruchu
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Uherek, Jakub
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor thesis is to describe significance analysis of tourist sports events. This thesis is divided in two parts. The first part presents the theoretical basis of tourist, sports events and sports marketing and methods used in work. The second part contains an analysis of international sporting events as the Olympic games and FIFA World Cup. I explain the influence of significant sport events in Czech republic in 2015, European Football Championship under 21 years, Biathlon World Cup and European Athletic Indoor Championships. I analyze in detail IIHF Hockey World Championship 2015. Questionnaire was made with questions focused on impact of tourism destinations and tourism.
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Import 04/11/2015
Subject(s)
tourism, sports events, marketing sporting events, advertising, sport