Analýza a komparace vybraných sportovních akcí

Abstract

The aim of this Bachelor's thesis is to evaluate the functioning of the Summer Orca Cup floorball tournament from a sport management perspective and to propose possibilities for its further development. The thesis is divided into two parts. The theoretical part focuses on fundamental concepts of management, sport marketing, and human resource management. The practical part is based on qualitative research conducted through a semi-structured interview with the tournament manager and a comparative analysis of SWOT analyses of the 2024 and 2025 editions. Therefore, the conclusion of the thesis provides specific proposals and recommendations intended to contribute to the more stable operation of the event.