Analýza marketingového mixu průmyslové firmy
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with the marketing mix of a selected industry company. It is divided into six chapters. The theoretical part consists of sources of marketing mix, information about product, price, place and promotion. SWOT analysis is also included. Next chapter is about industry company PBM spol. s.r.o. The practical part is devoted to individual items of marketing mix based on which the SWOT analysis is created. In the conclusion part, proposals and recommendations which the company could use to improve the marketing mix, are listed.
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Import 02/11/2016
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marketing, marketing mix, product, price, place, promotions, SWOT analyze