Marketingová analýza společnosti Sievert CZ k.s.

Abstract

The goal of this thesis was to conduct a marketing analysis of the company Sievert CZ k.s. based on available data and analytical tools designed to evaluate both the internal and external business environment. The result of the analyses is a set of recommendations aimed at strengthening the company's marketing activities, improving the effectiveness of customer communication, and supporting brand development in the highly competitive construction industry. The structure of the thesis is divided into two main parts. The theoretical part defines the fundamental marketing concepts and describes the analytical tools used, such as SWOT analysis, PEST analysis, and Porter's Five Forces model. The practical part then focuses on the application of these tools to the selected business entity.