Příprava podnikatelského plánu pro prodejnu s farmářskými produkty
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis focuses on the preparation of business plan for a shop with farms’ products. The problem is first dealt with in the theoretical part of this work. Practical part includes particular business plan. The thesis provides comprehensive overview of the given issue.
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business plan, financial analysis, marketing mix, risk analysis