Analýza merchandisingu produktu na potravinářském trhu
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Zábojníková, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this dissertation is to find out level of product merchandising on the food market. This dissertation is divided into five chapters. At the begining I describe a characterization of company Beskyd Fryčovice and its surrounding environment. The following chapter is concentrated on a theory of merchandising. In the next chapters I describe the methodology of marketing qualitative research and I analyse this research as such. The final chapter presents same suggestions the could help company Beskyd Fryčovice to improve of product merchandising and its sale.
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Import 04/07/2011
Subject(s)
qualitative research, sales promotion, merchandising, merchandiser, position of goods