Návrh komunikačního mixu pro nové bio výrobky

Abstract

For my master thesis, I have chosen the following topic: "The Design of Communication Mix for New Bio Products." At first, the profile of Vahala and company Ltd. is characterized. Then, the thesis defines theoretical basis for the communication mix. Close attention is paid to customers‘ preferences which are examined through a survey. Obtained data are used to formulate proposals and recommendations for proper communication mix to promote new bio products.