Návrh mediálního plánu pro nemocniční zařízení

Abstract

The topic of this diploma thesis is „Design of Media Plan for the Hospital“. The aim is to design an optimal media plan for the University Hospital Ostrava. The work was divided into two larger units. The first part is devoted to theoretical knowledge, which were obtained from the study of literature. An integral part was a SWOT analysis of the hospital. On the basis of this information was made the second - the practical part. This analysis is also evaluating marketing research, which was carried out to determine the preferences of visitors hospitals in the media. The integral part of analysis was a multi-criteria analysis. The resulting designs are optimal media for placement of media messages.