Analýza mediální komunikace amerického fotbalu
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Vysoká škola báňská - Technická univerzita Ostrava
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The goal of this submitted thesis is to evaluate communication with the media of the National Football League and finding reasons of succes or failure of this communication. The theoretical part focuses on explaining technical terms connected with sport marketing or media communication themes. The practical part focuses on finding reasons of success or failure of this organization, analyzing problems of the league and media crisis of the league.
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NFL, National Football League, marketing, sport marketing, communication with the media, football