Analýza spotřebitelského chování generace Z volnočasového zařízení
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of the diploma thesis is analysis of Generation Z Consumer Behaviour in the Leisure Centre. The evaluation was done by written questionaries recordering consumer behaviour of Generation Z in the Leisure Centre. The thesis suggests suitable customer analysis which can be used to setup a service portfolio based on Generation Z demand.
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Import 02/11/2016
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Customer analysis, Consumer Behaviour, Generation Z, Leisure activities, Leisure Centre