Propagace turistické destinace „Region Slovácko“

Abstract

Thesis topic is Promotion of tourist destination „ Slovácko region“. I have chosen this topic because I´m living in Slovácko area at the moment. I have visited many historical places and local folklore activities in my native land and that is why I would like other visitors to get to know our region. I think that it has a lot to see and a lot to offer in terms of entertainment.

The aim of my thesis was to introduce the Slovácko region as a destination to potential customers.

At the beginning I have briefly explain several concepts of tourism and economy, which are related to my thesis and which I have worked with.

Further I have given the brief introduction of tourist attraction of Slovácko region. To introduce region´s tourist offer to potential customers I have described different ways and kind of promotional resources. I have concisely stated possible use of these promotional resources in practice.

In the practical part I have created cost comparison of chosen advertisements. These costs were then evaluated and compared. I tried to choose most convenient solution while choosing promotion for the region.

This thesis is a simple offer of Slovácko region attractions for the affection of potential tourist and possible solution how to most effectively increase the visit rate.