Strategická analýza vybrané společnosti z chemického průmyslu

Abstract

This thesis deals with a comprehensive evaluation of a selected company through strategic analysis from the perspective of an external user. In the thesis, the company is assessed using external and internal analyses. Specifically, this involves a PEST analysis, industry analysis, Porters analysis, and financial analysis. Based on the results of these previous analyses, a summary evaluation of the company is then compiled using SWOT analysis, from which strategies for the company's further progress are subsequently proposed.