Marketingová propagace a distribuce jednotlivých titulů ve společnosti Bontonfilm, a. s.

Abstract

The goal of dissertation on marketing strategy and title distribution in Bontonfilm, a. s. describe the activities of marketing communications. Specifically, the chosen tools of promotion which Bontonfilm uses in its activities. The second chapter looks to the historical development and the formation of Bontonfilm. There are three parts of distribution in the company, it’s videodistribution, cinema distribution and digital distribution. In the third part of this dissertation in short describe word-famous studios and current state of company in the three distritubion industry, which the company has. The last part shows the practical tools of marketing communication, where they are supplemented by theoretical knowledge practical examples within the company. Further, the chapter presents a preview of the campaign budget to three selected films. The conclusion of this thesis outlines the future development of the Bontonfilm.