Návrh marketingové komunikace folklorního souboru

Abstract

The target of my bachelor work was to design the marketing communication for the folklore ensemble PUĽS, which would be better, more effective and more friendly for the customer as their current marketing communication. I made the analysis based upon a qualitative research. As a method of the qualitative research, I've chosen an in-depth interview, with three respondents which are involved with the ensemble. I summarized the current situation of the marketing communication into a SWOT analysis. Based on the findings, I was able to start to work on the marketing communication designs.