Analýza bankovních produktů ČSOB, a.s.

Abstract

Topic of the bachelor thesis is an analysis of products of the Czechoslovak business bank, Inc. In the thesis the Czechoslovak business bank, Inc. is introduced, as well as its history, data about its activities and overall profile. This thesis describes products that are offered by the Czechoslovak business bank, Inc., especially certain products like deposit's products and credit's products. In next part of the thesis, an analysis of certain chosen products is presented. It deals with valorizing chosen bank products of the Czechoslovak business bank, Inc. and comparing them to competitive bank products of the GE Money Bank, Inc. and the Raiffeisen Bank, Inc.