Úloha a vliv marketingu ve zdravotnictví

Abstract

The healthcare service in each country is going differently then every access, way and range of healthcare is also different. All these aspects depend on the maturity, finances and knowledge of the given country. The main point of this work is to campare the healthcare system in The Czech Republic and Great Britain. Based on the two questionnaires, the various oppinions has been analysed. Analyse and synthetize information, how to deal with the issue of addressing each ot the countries and at the same time as dealing with marketing in this area, the aim of this work.