Marketingový mix společnosti VVV Most spol. s.r.o.

Abstract

The bachelor thesis focuses on the analysis of the marketing mix of the company VVV Most LLC. and assessment of whether they fulfill their strategic objectives. The first part is theoretical, dealing with the importance of the marketing mix for strategic management. The second part concerns the characteristics of the company, marketing strategy and marketing mix analysis. The final section is devoted to the presentation of the findings and suggestions for optimization, which should bring the company more customers and thus improve the overall position in the market.