Návrh marketingové komunikace pro kosmetické studio
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Karpfová, Petra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The diploma thesis is concerned with marketing communication of Styl cosmetics studio. The aim is to design marketing communication plan that leads to an increase of cosmetics studio awareness in Bohumín town. Prerequisite for the design of the plan are suggestions and recommendations that are based on the data analysis od quantitative and qualitative research. The communication plan is designed to meet the needs of Styl Studio and to be capable of relization.
Description
Import 26/06/2013
Subject(s)
cosmetics studio, marketing communication, communication mix, services, marketing research, marketing communication plan