Optimalizace internetových stránek z pohledu SEO a responsivního webdesignu

Abstract

The thesis is devoted to the creation of new website www.chceteweb.cz using SEO techniques and responsive web design. The theoretical part is introduced with a discussion of the rapid development of mobile devices able to access the web and a discussion about the environment of the Czech Internet. The analysis of the basic techniques of Search Engine Optimization follows. Further there is analyzed traffic on the selected set of web pages from different sectors, tests are focused on the proportion of visitors using mobile devices to view the pages and also on the deeper structure of these devices. The conclusions drawn from the analysis is then taken into account in the analysis of responsive web design techniques. To those is devoted the greater part of the theoretical analysis with an emphasis on the needs of the project. The analysis covers the basic ways in which the pages are optimized and theoretical basis for the identification of break points in responsivity of web design. The theoretical part is concluded with a discussion of possible synthesis techniques, SEO and responsive web design. In the analysis of the current situation is the original form of the pages reviewed and set out their shortcomings, the findings are reflected in the section that deals with the requirements for implementation. These are based on the analysis that took place in the theoretical part and presents the key requirements for the presentation content and optimization for mobile devices. The proposed solution and its implementation is described in the penultimate chapter of the thesis. New design takes into account the previously established facts about traffic, for their help are identified detailed requirements for the new site. Implementation part is devoted to creation of the web presentation and its commissioning.