Strategická analýza společnosti Stavebniny u komína, s.r.o.

Abstract

The subject of this thesis is a strategic analysis of the company Stavebniny u komína, Ltd. The thesis consists of two sub-sections – theoretical and practical parts. The theoretical part deals with the theory related to strategic analysis, also the individual analysis of the external and internal environment of business. The knowledge of the theory are also the base for the practical part. The application section begins with the introduction of the company, continues developing analysis realized to this concrete company. The selected methods for the assessment of a company's strategies are selected PESTLE analysis, model 4C, Porter's five forces analysis examining the competitive business environment and SWOT analysis. Based on the results of the analysis and forecasts are defined two possible variants - the strategy for market penetration and the strategy of development services. The conclusion of this thesis provides specific proposals and recommendations for the company resulting from the analysis.