Návrh marketingového mixu sportovní organizace
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Authors
Coufal, Ondřej
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of bachelor theses is Designing marketing mix for sports organization and build up recommendations for revealing new marketing mix and the characteristic of the sports organization. The theoretical part is focused to marketing mix and describes their parts. The practical part is focused on the evaluation of the marketing mix in the sports organization. In conclusion are proposed the recommendations for the creation of a new marketing mix.
Description
Import 05/08/2014
Subject(s)
Designing of marketing mix, marketing research, sports organization, Sokol, marketing service