Analýza kampaně starosty obce v komunálních volbách

Abstract

The purpose of this theses is to analyze voting campaign of mayor applied to affect, impress and influence broad spectrum of voters. Shortcomings with respect to communication and realization side of this campaign have emerged on the basis of this analysis. With respect to questionnaire savings, possible improvements to make this campaign more modern, but mainly more effective in the next municipal elections have been proposed. The introduction to this thesis contains characteristics of municipal elections in SR and characteristics of the person in question, mayor. Subsequently, possibilities of political marketing mostly related to modification of voting campaign have been defined. Practical part contains marketing research consisting of questionnaire savings. This research was used alongside proposals for improvement.