Analýza marketingové komunikace divadla
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Koubková, Klára
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis was to analyze students' approach to theater and opera performance and also to propose the marketing communication of National Moravian-Silesian Theatre. In order to fulfill this aim the marketing research had been done. I have provided and suggested suitable marketing tools based upon the survey data. The detected marketing tools could increase the attendance of National Moravian-Silesian Theatre by young viewers.
Description
Import 11/07/2012
Subject(s)
theater, opera, marketing communications, analysis, National Moravian-Silesian Theatre, culture