Návrh marketingové komunikace automobilové společnosti
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Tomášová, Pavlína
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of bachelor's thesis is to propose improvements in marketing communications for car company Volvo. The work is divided into seven parts. It is focused on the theoretical bais and characteristics of the company. Based on the marketing research outcomes there were suggested changes and recommendations related to marketing communication of the company.
Description
Import 29/09/2010
Subject(s)
communication mix, marketing communication, car company, promotion, sales promotions, personal selling, public relations, direct marketing